Three annoying terms that have recently seeped into everyday business lexicon:
Cover Off - touching base/making sure
Out of Pocket - not available
Ideation - the brainstorming stage of development
Cover Off - touching base/making sure
Out of Pocket - not available
Ideation - the brainstorming stage of development
posted by isaacjosephson at 9:52 AM
4 Comments:
I'd laugh, but...I can't. I've been there. I know. "Ideation" hurts, because it is so, so wrong--even more than the others.
TM
I hear "ideation" all day long. I'm even forced to use it. Hell, I hated it when it was called "brainstorming." The word "thinking" works well enough for me.
Other ones that bug me:
Messaging -- writing the shit for the "Notes" pages in PPT
Wordsmithing -- fixing somebody's crappy writing and thinking
Yes, our wordsmiths in the marketing department often leave me with messaging that I need to wordsmith.
I started hearing cover off while working on a project with some British colleagues. "Let's cover that off in a separate meeting" etc. The sense was more like "take it offline" than "touch base" - but it can often be tough to pinpoint the exact meaning of such lame bits of business-speak.
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